Organisations exist because of a product or service created for customers. Product management enables customer responsive strategies that deliver value to customers and value to your business. Speed to value or speed to market is how we think about it.
Through trial and tribulation, success and failure, we’ve decades of experience working in almost all sectors and markets across dozens of product types.
Get in touch, we’d love to help you drive the growth of your product, service or people.
At the heart of every organisation lies a product or a service, the unique value you provide to your market. It’s your organisation’s reason for existing.
Product management is the connective discipline and approach for any business. From tech startups to SMEs, to global corporations, product management’s job is to create business and customer value. And it does this by being the glue between a company’s mission, strategy, goals and metrics, and the product roadmap and backlog.
But winning in your product or service category involves research, strategy and planning, discovery, dev, delivery, and teamwork. And deep interaction. With customers, marketing, sales, customer care, senior management and critically, the product team.
In short, know your business, know your market, know your product.
The result are products or services developed for markets that actually exist. Creating and delivering value is faster, so $$ or impact are reached more quickly.
Through facilitating, consulting, coaching or teaching, here's how we can help you. Take a read or get in touch.
Become product-led
In most tech companies, products sell themselves. There’s more capacity and capability in the product teams than sales or marketing because less effort is needed when the product is designed to sell itself. This is what we mean by being product-led.
Become product-led where the product or service is at the heart of what your organisation does. We help to enable fast flow of value to customers, ensure stakeholders are engaged and your product roadmap is aligned towards your company’s goals and metrics.
People: Product Managers, Product Owners and product teams
Product management is no different to other disciplines. It requires experience and expertise to create great product managers (PMs) or to set up successful product teams.
Improving PM skills means going beyond frameworks and tools, to spend time in the real-world of difficult conversations, navigate complexity and facilitate practical compromises that create focus. Great PMs take mess and uncertainty and create strategic coherence and direction for the products and services you provide.
Try our free product management competency framework, to assess the capabilities of PMs or POs, or anyone interested in transitioning. Use the framework yourself or work with one of our coaches to help with a customised learning and development plan.
As accredited ICAgile, SAFE trainers, we also create custom inhouse training courses for PO's, PMs scrum masters, business analysts and product teams. Coverage includes principles of product management, strategic product management, product strategy, product discovery and agile product ownership.
Product strategy
Product strategy is the source of truth that connects product execution (the roadmap and backlog) to the company's goals, providing critical guardrails for making effective decisions faster, and ensuring that, at the heart of the product, lies customer value that drives back to business strategy.
With a coherent product strategy, you can be confident teams are driving towards the measures of success the company wants.
Creating a product strategy is often a challenging task. To make life easier for product folks, try our free, simple MIRO board that guides you through the process of creating an effective product strategy. We can also help you with customised consulting or facilitating.
Product discovery
The highest form of waste, is time spent building something no-one wants. We teach and facilitate discovery processes to help you cheaply validate assumptions about product ideas, without needing to build a costly feature or product first.
Product processes and practices
We help streamline individual, team and organisational capabilities, practices and processes that are needed to bring value to your business and your customers.
We’re also framework agnostic; we don’t mind if the approach is waterfall, scrum or SAFE. Though … if we had our way … we do favour agile ways of working for creating and delivering great products or services :)
Often the fastest way to understand your needs is a good old fashioned conversation. Chat with one of our team and get a better understanding of how we can modernise the minds in your business.
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