Why companies need Product Managers

Why companies need Product Managers

In my 20+ years across digital product management, I've seen Product digital Managers org-structured in myriad different ways; often depending on the B2C or B2B nature of the business, its legacy, its tech bent, its strategy. Sometimes Product peeps live in Marketing, often in Tech/IT, sometimes under the COO, and sometimes in a dedicated product division. Where do they live in your workplace and how well does the model work?  

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Achieving product-market fit

Achieving product-market fit

Getting product-market fit is what drives great Product Managers, without it, nothing else matters. But we're all human and the drive to that "awesome solution" sometimes beats us down and before we know it, we're building something we haven't validated properly. It takes focus and vigilance to stay in the problem space and find the sometimes elusive product-market fit, but it's worth it.

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