About us

Founder and MD

Hi, I'm Sandra

I love product management and people, and have clocked 25 years working with digital/tech products and services. Being involved in creating and/or launching more than 30 digital products to market across B2C and B2B means I've seen the best and worst of what can happen.

I’ve worked across new tech and digital businesses, in addition to having extensive experience across telco/ISP, digital media, libraries, industry associations, and consumer advocacy. Along the way, I've developed and honed capabilities in the cultural and organisational challenges of transformation and tech/digital disruption. This is now what I really love.

I’m at my best when I can help organisations navigate the impacts that digital and tech disruption and new ways of working like agile, lean and design thinking, have upon your digital products and services. It makes me happy to hep you streamline and optimise the way your company brings its digital/tech product or services to market. And that includes your single best asset: your people.


Hi there, I'm Sarah

Working across product for the last 10 years, I became a Product Manager about five years ago and worked on a number of cross-platform  products for the dta.gov.au, Viostream, ninemsn, Channel 9 and Endemol

My experience ranges across the product lifecycle from ideation through to retirement, working on small as well as large multiple large-scale private and public sector products. 

I'm passionate about using human centred design process and lean product methods to develop usable, valuable and feasible products and services. My love of design means I love to sketch and use lots of sticky notes.

Curious, to the point, always looking to learn new things. My superhero skill is bring order to complex things.


Hey, I'm Mike

Originally from the UK I've worked with brands most of my career through successfully starting and successfully exiting from one of Australia's best known digital agencies, Holler.

I've led award winning work for Audi, Lion, Heineken, Coca Cola, Blackmores and ESPN. In the past I've been been a coder, designer, planner and a short stint as a wildlife photographer. Currently I'm the co-founder on various startups including puffling.com.au, curator.io and aircamp.com.au and work with ProductSpace. I really believe your greatest advertisement is your product experience.


ProductSpace - Mike Hill
Nichola Quail.jpg

Hi, I'm Nichola

Using a blend of digital, mobile and human interaction, Nichola loves getting up close and personal with the messy world of consumers. Her core skills lie in using empathy, observation and active listening to encourage conversation, elicit stories and reveal core truths. The ultimate outcome is the opportunity to bring clients closer to their customers through inspiring and surprising insights.

Nichola has been privileged to work with a cross-section of leading and progressive product and service brands such as Viostream, Jucy, Mediaworks NZ, Panasonic, L’Oreal, Ogilvy, Pandora Streaming Radio and Mons Royale.